As a human-centered designer, I use behavioral psychology, research, empathy, and feedback to create beautiful digital applications and drive measurable results for your business.
I use analytical and creative problem-solving skills to create a balanced approach to design.
Designers use a wide variety of applications to get the job done - but we all have our favorites.
The ability to translate user needs into beautiful and functional designs is a special skill set.
I've spent my entire life trying to better understand people. What makes us tick? Why do we feel the way we feel? Pursuing a career in user experience design has allowed me an opportunity to combine that curiosity with empathy, psychology, and creativity, for the purpose of improving the lives of others.
Studying the human mind has lead to the belief that the user will always guide me to the best solution. To that end, I've spent the last 15 years working to delight users by crafting beautiful, intuitive, digital experiences.
And, whether working directly with small business owners — or as part of an in-house design team — I understand the importance that communication, flexibility, and trust, play in the design process.
So, if you're looking to hire a human-centered designer full of passion, curiosity, and dedication, reach out and let's create something extraordinary!
![Black and white photo of Rashmi Lopez holding a heart balloon that says "I [heart] design"](https://cdn.prod.website-files.com/61537f647149f6368cb1bf30/64a6200839b7be36f17fdb17_Rashmi-Lopez_web.jpg)
